Welcome to my Online Portfolio!
Degrees
- Ph.D. Business Administration (Marketing), AACSB, expected 2018
University of Rhode Island, College of Business Administration, Kingston, RI
Written and Oral Comprehensive Exams Passed successfully, 2015
Dissertation Title: Mobility and Emergent Consumptionscapes: Changing Consumer Experiences and Behaviors & the Role of the Marketer within the Mobile Liminoid
Dissertation Committee: Hillary A. Leonard, Ph.D., Nikhilesh Dholakia, Ph.D., Ian Reyes, Ph.D.
Dissertation Proposal Defense: Passed successfully, 2017
Status: The research has been conducted and the final stages of data analysis are taking place. Expected Defense, Fall 2018. - M.S. Technology Commercialization, AACSB
Northeastern University, College of Professional Studies, Boston, MA
2010 - B.A., Political Science
Yale University, New Haven, CT
1998
Publications
- Dholakia, N., Reyes, I., & Bonoff, J. (2015). Mobile media: from legato to staccato, isochronal consumptionscapes. Consumption Markets & Culture, 18(1), 10-24.
- Reyes, I., Dholakia, N., & Bonoff, J. K. (2014). Disconnected/connected On the “look” and the “gaze” of cell phones. Marketing Theory, 1470593114558535.
- Published commentary in The Catholic Intellectual Tradition: Salve Regina University Faculty Reflections, Office of Mission Integration, 2014
- Bonoff, Jennifer. 100% Marketing: 100 Concrete Ways to Market Your Business Online and Offline.
eBook. - Bonoff, Jennifer (2003). Zero To Six Figures. Newport, RI: New View Publishing.
ISBN: 0-9743848-0-1
Teaching Initiatives
- Hybrid Flipped Classroom, Davis Foundation Grant
Contracted by Salve Regina University to develop a hybrid course for a grant-funded (Davis Education Foundation) innovative pedagogy initiative that combines online learning, flipped classroom, and experiential learning (networked curriculum). Taught 2 sections along with the entire online student portion of this course in the Fall of 2015. - Hootsuite Certification
Students in MGT 399 Social Media Marketingparticipate in Hootsuite’s Higher Education Program. Hootsuite is currently the most widely used platform for managing social media in the workplace. 30 students went through several course modules at Hootsuite University and achieved “Hootsuite Certified” status after passing a proficiency exam monitored by Hootsuite. - Focus on Experiential Learning
On a semester-by-semester basis, the courses I teach are updated to reflect new trends and happenings within the industry. In courses such as MGT 280 Principles of Marketing & MGT 390 Marketing Communications, a “flipped classroom” approach is employed. Courses are not structured around a traditional lecture, but rather a combination of discussion and practical application. - International Competitions
Students in MGT 390 Marketing Communications focus their semester around the Marketing Edge College ECHO Marketing Challenge:
http://www.marketingedge.org/marketing-programs/collegiate-echo
Each team of students is tasked with the creation of an Integrated Marketing Campaign in collaboration with companies including Facebook, DirecTV, Microsoft Advertising, charity:water, and many more.
All entries are judged by more than 50 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy | Renker, Thomson Reuters, Worldvision International–and more. Salve Regina students have placed and reached semi-finalist status on multiple occasions. - Real-World Experience
Each semester, in collaboration with Salve’s Center for Business Outreach, my students have the opportunity to work with established local companies. Projects include preparing social media marketing plans, general marketing plans, marketing strategy, and creative marketing material production.
Course Development
- QM Certifications
Quality Matters is a nationally recognized, faculty-centered, peer review process designed to certify the quality of online course design and online components. The QM Rubric is used in course reviews that result in continuous improvement and faculty development.Completed Quality Matters “Applying the QM Rubric” course, earned certification September 2014
Completed Quality Matters “Peer Reviewer” course, earned certification September 2015
- Grant-Funded Networked Curriculum Pilot Course, 2015
Contracted by Salve Regina University to develop a hybrid course for a grant-funded (Davis Education Foundation) innovative pedagogy initiative that combines online learning, flipped classroom, and experiential learning (networked curriculum). I taught 2 sections along with the entire online component of this course in the Fall of 2015 (a total of 100 students participated). - MGT 530: Building Value through Marketing, Graduate-Level
Contracted by Salve Regina University to develop online interactive graduate course - MGT 524: Entrepreneurial Enterprise , Graduate-Level
Contracted by Salve Regina University to develop online interactive graduate course - MGT551: Marketing and Fundraising for Nonprofits, Graduate-Level
Contracted by Salve Regina University to develop online interactive graduate course - HCA 505: Healthcare Marketing, Graduate-Level
Contracted by Salve Regina University to develop online interactive graduate course - MGT 399: Sptpc: Social Media Marketing, Undergraduate-Level
This course investigates the foundations of social media marketing, an in-depth approach to the study of the four zones of social media (Social Community, Social Publishing, Social Entertainment, and Social Commerce), and the study of how to measure the impact and effectiveness of social media marketing strategies. Overall, students learned to understand social media (along with its challenges) and its relation to the overall marketing strategy. - MGT 399: Sptpc: Marketing for Entrepreneurs, Undergraduate-Level
This course focuses on the role of leveraging entrepreneurial marketing concepts in new venture development. Topics include in-depth analysis of entrepreneurial business models, the evolving social media landscape, use of marketing research, the new product and service development process, entrepreneurial branding, channel development and supply chain management. Each topic will be infused with emphasis on entrepreneurial marketing and promotion.
Student Reviews
10 years of consistent, above-average teaching evaluations for both graduate and undergraduate classes available upon request. Select verbatim responses from students:
PH.D. Coursework
Dissertation
Mobility and Emergent Consumptionscapes: Changing Consumer Experiences and Behaviors and the Role of the Marketer Within the Mobile Liminoid
Major Professor: Hillary A. Leonard, Ph.D.
Committee Members: Hillary A. Leonard, Ph.D., Nikhilesh Dholakia, Ph.D., Ian Reyes, Ph.D.
Proposal Defended: May 2017
IRB Approval: August 8, 2017
Status: The research has been conducted and the final stages of data analysis are taking place. Expected Defense: Fall 2018
Enhancing the consumer experience is at the forefront of the marketing discipline from an industry perspective. From a theoretical perspective, a significant gap exists relating to research of consumer experiences within emerging technosocial mobile spaces. Building on the literature relating to mobilities, changing consumptionscapes and the liminoid, and the proliferation of DSMM (Digital, Social Media, Mobile Marketing), I propose a deeper exploration of changing consumer experiences and behaviors within these new mobile environments to uncover how the physical, social, and cultural contextual dimensions (e.g. emotion, attachment, intrusiveness, crowdedness) are affecting and shaping how people consume and behave in these spaces, and how these dimensions are relevant to marketing within these spaces.
My research will be qualitative in nature as a “commonly acknowledged goal of qualitative research is to create understanding” (Belk, et al., 2013, p. 185). The research will be guided by Turner’s liminoid framework for considering consumption and will begin with depth interviews conducted to saturation to determine how contextual dimensions are affecting consumption behavior within mobile environments.
In an effort to inform an `in situ’ investigation, the research will culminate with a mobile diary study. Key informants will be asked to maintain personal introspective diaries for a period of one week recording thoughts, feelings etc. throughout the day in order to gain a deeper insight into consumer experiences and behaviors in the mobile liminoid.
Through my proposed research, I anticipate a significant contribution to marketing theory and practice while advancing knowledge. Particularly, this research will:
1. Examine whether contextual dimensions in the “mobile liminoid” play a role in the consumption experience within emerging mobile environments and, if so, how do these dimensions influence behavior relevant to marketing within these mobile environments?
2. Provide guidance to marketing managers to enhance consumption within the mobile liminoid.
