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CV/Resume

Jennifer Bonoff

Jennifer K. Bonoff, Ph.D.

  • Assistant Professor,Salve Regina University

CV Digital Version

Bonoff CV PDF

Education

Ph.D. Business Administration / Marketing (AACSB),
2019
University of Rhode Island, Kingston, RI
M.S. Technology Commercialization (AACSB),
2011
Northeastern University, Boston, MA
B.A., Political Science,
1998
Yale University, New Haven, CT

Teaching Experience

SALVE REGINA UNIVERSITY, Newport, RI,
2010-present
Instructor of Marketing

Courses Taught:
(to see the course description, please click the course title below)

  • Building Value Through Marketing (graduate level)
  • Entrepreneurial Enterprise (graduate level)
  • Fundraising and Marketing for Non-profits (graduate level)
  • Healthcare Marketing (graduate level)
  • Marketing Management (graduate level)
  • Marketing Strategies, Senior Marketing Capstone
  • Strategic Business Planning, Senior Departmental Capstone
  • Social Media Marketing
  • E-Business & E-Commerce
  • Internet Marketing
  • Sports Marketing
  • Professional Selling
  • Consumer Behavior
  • Principles of Marketing
  • Marketing Communications
  • Marketing For Entrepreneurs
SALVE REGINA UNIVERSITY, Newport, RI,
2006-2010
Adjunct Faculty
SOCIAL MEDIA MARKETING STRATEGY AND IMPLEMENTATION TRAINER
2000-present

Global Clientele

  • Conducts group training webinars relating to areas of small business start-up and social media marketing implementation.
  • Extensive work with the Rhode Island Small Business Development Center
  • Social Media expertise, management and implementation

Selected Industry Experience

Co-Founder, Build Your Digital Brand
2015

www.BuildYourDigitalBrand.com

  • The purpose of www.BuildYourDigitalBrand.com is to provide high school students, college students, graduate students, young professionals, and job seekers of all ages the opportunity to professionally brand themselves online.
  • The service provides you with your own customized digital presence where you can visually and interactively showcase your capabilities to potential employers, internship supervisors, and/or clients.
Owner and President of The Home Business People, Inc. (THBP),
2002-present

www.TheHomeBusinessPeople.com

  • The Home Business People, Inc. is an international provider of custom capture websites, website hosting, and digital services, branding, social media marketing and training for the Direct Marketing industry
  • Responsible for product development, design, marketing, staff management, webinar development
  • Has assisted over 5,000 customers worldwide since 2002
  • Multi-million dollar revenues to date
  • Manages both full-time employees and independent contractors
Owner and President of New View Design, Inc.,
2000-2002
  • Started as a sole proprietorship in June 1999. Incorporated in 2001
  • Offered website design and hosting services; generated and sold business opportunity leads; launched an email autoresponder system; authored an Internet marketing training course
  • After a successful 18-month launch period, sold the Internet-related assets including the websites, domain names, online training courses and services of New View Design to KMT Media in March 2002.

Publications & Features

Mobile media: from legato to staccato, isochronal consumptionscapes
Consumption Markets & Culture
Read More
April 2014
Disconnected/connected: On the “look” and the “gaze” of cell phones
Marketing Theory
Read More
November 2014
100% Marketing: 100 Concrete Ways to Market Your Business Online and Offline.
eBook.
2004
Inc. Magazine, August 2004. The Ultimate Valuation Guide: What’s Your Company Worth Now? Featured the sale of first business, page 73.
Read More
The Home Business Association, The Right Move, 2004. Featured in the Infomercial; offered book, Zero To Six Figures, in hard copy and CD form
Bonoff, Jennifer (2003). Zero To Six Figures. Newport, RI: New View Publishing.
ISBN: 0-9743848-0-1
Read More
2003

Conference Work

Ian Reyes, Nikhilesh Dholakia, Jennifer Bonoff, “50 shades of mobile: The fetishism of mobile devices in contemporary consumptionscapes.” 38th Annual Macromarketing Conference.

Jennifer Bonoff, “Mobile Technology Devices and Public Spaces: Contradictory Contemporary Consumptionscapes.” 38th Annual Macromarketing Conference (accepted, not presented)

Jennifer Bonoff, “The Mobile Device: A Cultural Object and Marketing Phenomenon.” 2013 Annual Meeting of the Northeast Decision Sciences Institute (accepted, not presented)

2013

University Service & Recognition

Salve Regina University:

Curriculum Committee, Faculty Elected
2017-present
Nominations & Elections Committee, Faculty Elected
Salve Regina University
2017-present
Program Coordinator, Business Administration
2018-present
Program Coordinator, Marketing
2015-2018
Chair, Department of Business Studies & Economics
2016-2017
Co-Chair, Department of Business Studies & Economics
2016
Assistant Chair, Department of Business Studies & Economics
2015-2016
5 Years of Service, Recognition
2016
Chapter Advisor, Sigma Beta Delta International Honors Society
2013-present
Department Liaison, Marketing / Global Business & Economics
Salve Regina University
2013-present
University Mission Committee, Appointed
2013-2018
Thunderbolt Team, Appointed by the Provost
2015-2016
“Peer Reviewer” Certification
Quality Matters
2015
“Applying the QM Rubric” Certification
Quality Matters
2014
Women and Gender Studies Working Group, Received faculty approval for new minor
2013-2015
Business Studies & Economics Department Task Force
2012-2013
Sigma Beta Delta Leadership Award
2012-2013
Keynote Speaker, Department of Business Studies & Economics Award Ceremony
2012

Boards

Member of the Board of Trustees for The Pennfield School, Portsmouth, RI
2011-2012
Member of the Salve Regina University Business Studies and Economics Advisory Board
2004
Yale Association of Rhode Island, Young Alumni Board Member, 2002-2007
2002-2007

References

Dr. Myra Edelstein
Associate Professor, Faculty Fellow
Salve Regina University
Email: edelstem@salve.edu
Phone: (401) 341-3139

Click Below to Listen:



Jennifer K. Bonoff
Personal Statement

“We are in the midst of a pivotal time where digital technology is playing a more pronounced role in daily life. In such a fast-paced and evolving world, I have the wonderful privilege and responsibility to educate students to harness the full potential of the new digital environment, while simultaneously maintaining a focus on personal integrity and social justice.

As a business owner and entrepreneur for the last 15 years, my business background also plays an essential role in my preparedness to educate and research at the highest level.

I bring energy and enthusiasm into the classroom while infusing real-world examples and experience into the material. I have a true passion for teaching, research, and innovation, and a unique connection to the students.”

Building Value Through Marketing:

Students examine the tools and techniques of managing marketing activities and decision-making skills needed for profit and non-profit businesses in the domestic and international marketplace. They explore principles and concepts including product positioning, development and policy; pricing; distribution; effective communication, social media marketing, and sales management methods as well as segmentation, targeting, and positioning to recognize and solve marketing problems. Available online.

Entrepreneurial Enterprise:

This course provides the entrepreneurial knowledge and skills to lead an entrepreneurial unit within an organization, or develop a new venture. Topics include identifying market opportunities, research and feasibility studies, strategic business planning, operations, sustainability, funding alternatives, marketing strategies, and budgeting. Available online.

Fundraising and Marketing for Non-profits:

Grant writing, fundraising campaigns, giving, major gifts, resource development, philanthropy, marketing products/services. Uses of social media, telethons, importance of annual funds, donor outreach, and networking and locating potential funding sources (such as local and national organizations).

Healthcare Marketing:

Students are introduced to basic marketing principles and practices related to the health services industry. They examine consumer needs, target market concepts, strategies for attaining goals, current market practices, cost benefit analysis, ethical considerations, and marketing resources. The development of positive relationships within an organization is explored as a marketing strategy, including the role in marketing played by employees, physicians, patients, and the community. Class presentations and a term paper provide opportunities for students to research and discuss current health care marketing topics. Available online.

Social Media Marketing:

In a “new media” environment where traditional media (e.g., television, print) and interactive social media (e.g. blogs, social networks, user-generated content) converge, this course focuses on the role of social media marketing in the overall marketing strategy. The course will be divided into three sections: First, we will investigate the foundations of social media marketing. Second, we will take an in-depth approach to the study of the four zones of social media (Social Community, Social Publishing, Social Entertainment, and Social Commerce). Finally, we will study how to measure the impact and effectiveness of social media marketing strategies. Overall, students will learn to understand social media (along with its challenges) and its relation to the overall marketing strategy.

Sports Marketing:

This course explores the fundamentals of marketing and how they apply to the industry of sport. An examination of consumer behavior, product development, pricing strategies, distribution strategies, industry trends, public relations, promotions and the use of marketing communications in the sports industry are explored.

Professional Selling:

Professional Selling focuses on the development of qualified customers, list management, creation of sales presentations, and use of closing techniques. Discussion of the selling process will include both consumer and industrial sales industries. This course is strongly recommended for students pursuing a career in professional sales or sales management. Prerequisite(s): MGT280.

Consumer Behavior:

This course provides a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. This course emphasizes the processes that influence the acquisition, consumption, and disposal of goods and services. Determinants of consumer behavior are studied to recognize how a variety of multicultural and interdisciplinary forces affect decision-making in a dynamic global marketing environment. Prerequisite(s): MGT280.

Principles of Marketing:

This introductory course explores key marketing concepts and potential career paths in marketing. Topics include selecting and evaluating target markets, product mix, pricing strategies, distribution channel, and communications. Through this study, students are better able to recognize the many ways in which organizations create, deliver, and communicate value to consumers.

Marketing Communications:

This course focuses on the role of integrated marketing communications in marketing strategy. Coordinating the promotional elements of advertising, sales promotion, public relations/publicity, interactive/Internet media, direct marketing, social media, social networking, and personal selling for maximum marketing effectiveness is investigated. Both the creative and analytical sides of marketing communications are employed. Students participate in a national case competition where they develop a campaign theme, conduct primary research, develop creative marketing pieces, plan a media buy, create a media calendar, construct a communications budget, project return on investment, and suggest implementation procedures. Prerequisite: MGT 280

Marketing For Entrepreneurs:

This course focuses on the role of leveraging entrepreneurial marketing concepts in new venture development. Topics include in-depth analysis of entrepreneurial business models, the evolving social media landscape, use of marketing research, the new product and service development process, entrepreneurial branding, channel development and supply chain management. Each topic will be infused with emphasis on entrepreneurial marketing and promotion.

Abstract: Mobile devices in the form of smartphones are transforming the temporality of consumption experiences, from languid and legato forms to isochronal and staccato forms. New communication technologies accelerate as well as alter mobile consumptionscapes. Rather than attempting to capture the elusive here-and-now essence of such fast-changing scenes, this essay invokes three historical episodes of technology and mobility – the transistor radio, the Walkman-style cassette device, and the MP3 player – to uncover the patterns that enhanced levels of mobility bring to the media consumption experience. In particular, by illuminating matters of time, some temporal framings are offered as correctives to spatially biased theories of mobile media. Drawing lessons from these historical episodes and blending in contemporary social theories about mobile technologies, we arrive at a temporally oriented view of the emergent consumptionscapes that can contribute to understanding the present era and the proximal future in terms of connecting both places and paces.

Abstract: Informed by nonparticipant observations of public cell phone use, we offer a Lacanian theorization of common social scenes involving mobile communication technologies. Identifying paradoxes of the mobile mediascape, such as connected versus disconnected and public versus private, we turn to Lacan’s distinction between the look and the gaze to read and reconcile these tensions. Moving beyond understanding cell phones as fetish objects, we use Lacan’s theory of the gaze as a means to understand the existential dilemma, a lack of being, which underwrites the pleasures of consumption. At the heart of the matter is how cell phones mobilize users’ desires and anxieties as social subjects in a mediatized consumptionscape.

inc_magazine_resumeInc.’s August 2004 issue helps you figure out what your company’s worth with The Ultimate Valuation Guide.

Zero To Six Figures

Introducing Zero To Six Figures: Your complete guide to starting a successful home-based business using your computer.

Jennifer Bonoff, co-founder of The Home Business People, Inc., took her home-based Internet business from zero to six figures in less than one year. Her book will show you step-by-step how you too can start a business from home and achieve success.

This practical guide is filled with her real-life examples and walks with you step-by-step down the path to success.

If you want to make money from home doing something you love, this book is your answer.

If you need guidance to sort through the Internet hype and mountains of information, this book is your answer.

Learn how to:
  • Earn six figures on a shoestring budget
  • Find a product or service that you can sell on the Internet
  • Get a website that SELLS and doesn’t break your bank
  • Automate your home-based business so that it will run efficiently 24 hours a day, 7 days a week

If you want to start a home-based business, Zero To Six Figures is the place to begin!

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Jennifer Bonoff
Portsmouth, RI 02871
Tel: 401-864-6034
Email: info@JenniferBonoff.com
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