Jennifer K. Bonoff
- Ph.D. Candidate, Marketing, University of Rhode Island (AACSB)
- Marketing Instructor, Area Coordinator for Business Administration,Salve Regina University
CV Digital Version
University of Rhode Island, College of Business Administration, Kingston, RI
Written and Oral Comprehensive Exams Passed successfully, 2015
Dissertation Title: Mobility and Emergent Consumptionscapes: Changing Consumer Experiences and Behaviors & the Role of the Marketer within the Mobile Liminoid
Dissertation Committee: Hillary A. Leonard, Ph.D., Nikhilesh Dholakia, Ph.D., Ian Reyes, Ph.D.
Dissertation Proposal Defense: Passed successfully, 2017
Status: The research has been conducted and the final stages of data analysis are taking place. Expected Defense, Fall 2018.
(to see the course description, please click the course title below)
- Building Value Through Marketing (graduate level)
- Entrepreneurial Enterprise (graduate level)
- Fundraising and Marketing for Non-profits (graduate level)
- Healthcare Marketing (graduate level)
- Marketing Management (graduate level)
- Marketing Strategies, Senior Marketing Capstone
- Strategic Business Planning, Senior Departmental Capstone
- Social Media Marketing
- E-Business & E-Commerce
- Internet Marketing
- Sports Marketing
- Professional Selling
- Consumer Behavior
- Principles of Marketing
- Marketing Communications
- Marketing For Entrepreneurs
- Conducts group training webinars relating to areas of small business start-up and social media marketing implementation.
- Extensive work with the Rhode Island Small Business Development Center
- Social Media expertise, management and implementation
Selected Industry Experience
- The purpose of www.BuildYourDigitalBrand.com is to provide high school students, college students, graduate students, young professionals, and job seekers of all ages the opportunity to professionally brand themselves online.
- The service provides you with your own customized digital presence where you can visually and interactively showcase your capabilities to potential employers, internship supervisors, and/or clients.
- The Home Business People, Inc. is an international provider of custom capture websites, website hosting, and digital services, branding, social media marketing and training for the Direct Marketing industry
- Responsible for product development, design, marketing, staff management, webinar development
- Has assisted over 5,000 customers worldwide since 2002
- Multi-million dollar revenues to date
- Manages both full-time employees and independent contractors
- Started as a sole proprietorship in June 1999. Incorporated in 2001
- Offered website design and hosting services; generated and sold business opportunity leads; launched an email autoresponder system; authored an Internet marketing training course
- After a successful 18-month launch period, sold the Internet-related assets including the websites, domain names, online training courses and services of New View Design to KMT Media in March 2002.
Publications & Features
Consumption Markets & Culture
Ian Reyes, Nikhilesh Dholakia, Jennifer Bonoff, “50 shades of mobile: The fetishism of mobile devices in contemporary consumptionscapes.” 38th Annual Macromarketing Conference.
Jennifer Bonoff, “Mobile Technology Devices and Public Spaces: Contradictory Contemporary Consumptionscapes.” 38th Annual Macromarketing Conference (accepted, not presented)
Jennifer Bonoff, “The Mobile Device: A Cultural Object and Marketing Phenomenon.” 2013 Annual Meeting of the Northeast Decision Sciences Institute (accepted, not presented)
University Service & Recognition
Salve Regina University:
Salve Regina University
Salve Regina University
Associate Professor of Marketing
College of Business Administration,
University of Rhode Island
Phone: (401) 874-4324
Associate Professor, Faculty Fellow
Salve Regina University
Phone: (401) 341-3139
Click Below to Listen:
Jennifer K. Bonoff
“We are in the midst of a pivotal time where digital technology is playing a more pronounced role in daily life. In such a fast-paced and evolving world, I have the wonderful privilege and responsibility to educate students to harness the full potential of the new digital environment, while simultaneously maintaining a focus on personal integrity and social justice.
As a business owner and entrepreneur for the last 15 years, my business background also plays an essential role in my preparedness to educate and research at the highest level.
I bring energy and enthusiasm into the classroom while infusing real-world examples and experience into the material. I have a true passion for teaching, research, and innovation, and a unique connection to the students.”
Building Value Through Marketing:
Students examine the tools and techniques of managing marketing activities and decision-making skills needed for profit and non-profit businesses in the domestic and international marketplace. They explore principles and concepts including product positioning, development and policy; pricing; distribution; effective communication, social media marketing, and sales management methods as well as segmentation, targeting, and positioning to recognize and solve marketing problems. Available online.
This course provides the entrepreneurial knowledge and skills to lead an entrepreneurial unit within an organization, or develop a new venture. Topics include identifying market opportunities, research and feasibility studies, strategic business planning, operations, sustainability, funding alternatives, marketing strategies, and budgeting. Available online.
Fundraising and Marketing for Non-profits:
Grant writing, fundraising campaigns, giving, major gifts, resource development, philanthropy, marketing products/services. Uses of social media, telethons, importance of annual funds, donor outreach, and networking and locating potential funding sources (such as local and national organizations).
Students are introduced to basic marketing principles and practices related to the health services industry. They examine consumer needs, target market concepts, strategies for attaining goals, current market practices, cost benefit analysis, ethical considerations, and marketing resources. The development of positive relationships within an organization is explored as a marketing strategy, including the role in marketing played by employees, physicians, patients, and the community. Class presentations and a term paper provide opportunities for students to research and discuss current health care marketing topics. Available online.
Social Media Marketing:
In a “new media” environment where traditional media (e.g., television, print) and interactive social media (e.g. blogs, social networks, user-generated content) converge, this course focuses on the role of social media marketing in the overall marketing strategy. The course will be divided into three sections: First, we will investigate the foundations of social media marketing. Second, we will take an in-depth approach to the study of the four zones of social media (Social Community, Social Publishing, Social Entertainment, and Social Commerce). Finally, we will study how to measure the impact and effectiveness of social media marketing strategies. Overall, students will learn to understand social media (along with its challenges) and its relation to the overall marketing strategy.
This course explores the fundamentals of marketing and how they apply to the industry of sport. An examination of consumer behavior, product development, pricing strategies, distribution strategies, industry trends, public relations, promotions and the use of marketing communications in the sports industry are explored.
Professional Selling focuses on the development of qualified customers, list management, creation of sales presentations, and use of closing techniques. Discussion of the selling process will include both consumer and industrial sales industries. This course is strongly recommended for students pursuing a career in professional sales or sales management. Prerequisite(s): MGT280.
This course provides a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. This course emphasizes the processes that influence the acquisition, consumption, and disposal of goods and services. Determinants of consumer behavior are studied to recognize how a variety of multicultural and interdisciplinary forces affect decision-making in a dynamic global marketing environment. Prerequisite(s): MGT280.
Principles of Marketing:
This introductory course explores key marketing concepts and potential career paths in marketing. Topics include selecting and evaluating target markets, product mix, pricing strategies, distribution channel, and communications. Through this study, students are better able to recognize the many ways in which organizations create, deliver, and communicate value to consumers.
This course focuses on the role of integrated marketing communications in marketing strategy. Coordinating the promotional elements of advertising, sales promotion, public relations/publicity, interactive/Internet media, direct marketing, social media, social networking, and personal selling for maximum marketing effectiveness is investigated. Both the creative and analytical sides of marketing communications are employed. Students participate in a national case competition where they develop a campaign theme, conduct primary research, develop creative marketing pieces, plan a media buy, create a media calendar, construct a communications budget, project return on investment, and suggest implementation procedures. Prerequisite: MGT 280
Marketing For Entrepreneurs:
This course focuses on the role of leveraging entrepreneurial marketing concepts in new venture development. Topics include in-depth analysis of entrepreneurial business models, the evolving social media landscape, use of marketing research, the new product and service development process, entrepreneurial branding, channel development and supply chain management. Each topic will be infused with emphasis on entrepreneurial marketing and promotion.
Abstract: Mobile devices in the form of smartphones are transforming the temporality of consumption experiences, from languid and legato forms to isochronal and staccato forms. New communication technologies accelerate as well as alter mobile consumptionscapes. Rather than attempting to capture the elusive here-and-now essence of such fast-changing scenes, this essay invokes three historical episodes of technology and mobility – the transistor radio, the Walkman-style cassette device, and the MP3 player – to uncover the patterns that enhanced levels of mobility bring to the media consumption experience. In particular, by illuminating matters of time, some temporal framings are offered as correctives to spatially biased theories of mobile media. Drawing lessons from these historical episodes and blending in contemporary social theories about mobile technologies, we arrive at a temporally oriented view of the emergent consumptionscapes that can contribute to understanding the present era and the proximal future in terms of connecting both places and paces.
Abstract: Informed by nonparticipant observations of public cell phone use, we offer a Lacanian theorization of common social scenes involving mobile communication technologies. Identifying paradoxes of the mobile mediascape, such as connected versus disconnected and public versus private, we turn to Lacan’s distinction between the look and the gaze to read and reconcile these tensions. Moving beyond understanding cell phones as fetish objects, we use Lacan’s theory of the gaze as a means to understand the existential dilemma, a lack of being, which underwrites the pleasures of consumption. At the heart of the matter is how cell phones mobilize users’ desires and anxieties as social subjects in a mediatized consumptionscape.
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Zero To Six Figures
Introducing Zero To Six Figures: Your complete guide to starting a successful home-based business using your computer.
Jennifer Bonoff, co-founder of The Home Business People, Inc., took her home-based Internet business from zero to six figures in less than one year. Her book will show you step-by-step how you too can start a business from home and achieve success.
This practical guide is filled with her real-life examples and walks with you step-by-step down the path to success.
If you want to make money from home doing something you love, this book is your answer.
If you need guidance to sort through the Internet hype and mountains of information, this book is your answer.
- Earn six figures on a shoestring budget
- Find a product or service that you can sell on the Internet
- Get a website that SELLS and doesn’t break your bank
- Automate your home-based business so that it will run efficiently 24 hours a day, 7 days a week
If you want to start a home-based business, Zero To Six Figures is the place to begin!