
Jennifer K. Bonoff, Ph.D.
- Assistant Professor,Salve Regina University
CV Digital Version
Education
Ph.D. Business Administration / Marketing (AACSB),
2019
University of Rhode Island, Kingston, RI
M.S. Technology Commercialization (AACSB),
2011
Northeastern University, Boston, MA
B.A., Political Science,
1998
Yale University, New Haven, CT
Teaching Experience
SALVE REGINA UNIVERSITY, Newport, RI,
2010-present
Instructor of Marketing
Courses Taught:
(to see the course description, please click the course title below)
Courses Taught:
(to see the course description, please click the course title below)
- Building Value Through Marketing (graduate level)
- Entrepreneurial Enterprise (graduate level)
- Fundraising and Marketing for Non-profits (graduate level)
- Healthcare Marketing (graduate level)
- Marketing Management (graduate level)
- Marketing Strategies, Senior Marketing Capstone
- Strategic Business Planning, Senior Departmental Capstone
- Social Media Marketing
- E-Business & E-Commerce
- Internet Marketing
- Sports Marketing
- Professional Selling
- Consumer Behavior
- Principles of Marketing
- Marketing Communications
- Marketing For Entrepreneurs
SALVE REGINA UNIVERSITY, Newport, RI,
2006-2010
Adjunct Faculty
SOCIAL MEDIA MARKETING STRATEGY AND IMPLEMENTATION TRAINER
2000-present
Global Clientele
- Conducts group training webinars relating to areas of small business start-up and social media marketing implementation.
- Extensive work with the Rhode Island Small Business Development Center
- Social Media expertise, management and implementation
Selected Industry Experience
Co-Founder, Build Your Digital Brand
2015
- The purpose of www.BuildYourDigitalBrand.com is to provide high school students, college students, graduate students, young professionals, and job seekers of all ages the opportunity to professionally brand themselves online.
- The service provides you with your own customized digital presence where you can visually and interactively showcase your capabilities to potential employers, internship supervisors, and/or clients.
Owner and President of The Home Business People, Inc. (THBP),
2002-present
- The Home Business People, Inc. is an international provider of custom capture websites, website hosting, and digital services, branding, social media marketing and training for the Direct Marketing industry
- Responsible for product development, design, marketing, staff management, webinar development
- Has assisted over 5,000 customers worldwide since 2002
- Multi-million dollar revenues to date
- Manages both full-time employees and independent contractors
Owner and President of New View Design, Inc.,
2000-2002
- Started as a sole proprietorship in June 1999. Incorporated in 2001
- Offered website design and hosting services; generated and sold business opportunity leads; launched an email autoresponder system; authored an Internet marketing training course
- After a successful 18-month launch period, sold the Internet-related assets including the websites, domain names, online training courses and services of New View Design to KMT Media in March 2002.
Publications & Features
Mobile media: from legato to staccato, isochronal consumptionscapes
Consumption Markets & Culture
Consumption Markets & Culture
April 2014
November 2014
100% Marketing: 100 Concrete Ways to Market Your Business Online and Offline.
eBook.
2004
Inc. Magazine, August 2004. The Ultimate Valuation Guide: What’s Your Company Worth Now? Featured the sale of first business, page 73.
The Home Business Association, The Right Move, 2004. Featured in the Infomercial; offered book, Zero To Six Figures, in hard copy and CD form
Bonoff, Jennifer (2003). Zero To Six Figures. Newport, RI: New View Publishing.
ISBN: 0-9743848-0-1
ISBN: 0-9743848-0-1
2003
Conference Work
Ian Reyes, Nikhilesh Dholakia, Jennifer Bonoff, “50 shades of mobile: The fetishism of mobile devices in contemporary consumptionscapes.” 38th Annual Macromarketing Conference.
Jennifer Bonoff, “Mobile Technology Devices and Public Spaces: Contradictory Contemporary Consumptionscapes.” 38th Annual Macromarketing Conference (accepted, not presented)
Jennifer Bonoff, “The Mobile Device: A Cultural Object and Marketing Phenomenon.” 2013 Annual Meeting of the Northeast Decision Sciences Institute (accepted, not presented)
2013
University Service & Recognition
Salve Regina University:
Curriculum Committee, Faculty Elected
2017-present
Nominations & Elections Committee, Faculty Elected
Salve Regina University
Salve Regina University
2017-present
Program Coordinator, Business Administration
2018-present
Program Coordinator, Marketing
2015-2018
Chair, Department of Business Studies & Economics
2016-2017
Co-Chair, Department of Business Studies & Economics
2016
Assistant Chair, Department of Business Studies & Economics
2015-2016
5 Years of Service, Recognition
2016
Chapter Advisor, Sigma Beta Delta International Honors Society
2013-present
Department Liaison, Marketing / Global Business & Economics
Salve Regina University
Salve Regina University
2013-present
University Mission Committee, Appointed
2013-2018
Thunderbolt Team, Appointed by the Provost
2015-2016
“Peer Reviewer” Certification
Quality Matters
Quality Matters
2015
“Applying the QM Rubric” Certification
Quality Matters
Quality Matters
2014
Women and Gender Studies Working Group, Received faculty approval for new minor
2013-2015
Business Studies & Economics Department Task Force
2012-2013
Sigma Beta Delta Leadership Award
2012-2013
Keynote Speaker, Department of Business Studies & Economics Award Ceremony
2012
Boards
Member of the Board of Trustees for The Pennfield School, Portsmouth, RI
2011-2012
Member of the Salve Regina University Business Studies and Economics Advisory Board
2004
Yale Association of Rhode Island, Young Alumni Board Member, 2002-2007
2002-2007
References
Dr. Myra Edelstein
Associate Professor, Faculty Fellow
Salve Regina University
Email: edelstem@salve.edu
Phone: (401) 341-3139
Associate Professor, Faculty Fellow
Salve Regina University
Email: edelstem@salve.edu
Phone: (401) 341-3139