CV/Resume

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Jennifer K. Bonoff
Personal Statement

“We are in the midst of a pivotal time where digital technology is playing a more pronounced role in daily life. In such a fast-paced and evolving world, I have the wonderful privilege and responsibility to educate students to harness the full potential of the new digital environment, while simultaneously maintaining a focus on personal integrity and social justice.

As a business owner and entrepreneur for the last 15 years, my business background also plays an essential role in my preparedness to educate and research at the highest level.

I bring energy and enthusiasm into the classroom while infusing real-world examples and experience into the material. I have a true passion for teaching, research, and innovation, and a unique connection to the students.”

Building Value Through Marketing:

Students examine the tools and techniques of managing marketing activities and decision-making skills needed for profit and non-profit businesses in the domestic and international marketplace. They explore principles and concepts including product positioning, development and policy; pricing; distribution; effective communication, social media marketing, and sales management methods as well as segmentation, targeting, and positioning to recognize and solve marketing problems. Available online.

Entrepreneurial Enterprise:

This course provides the entrepreneurial knowledge and skills to lead an entrepreneurial unit within an organization, or develop a new venture. Topics include identifying market opportunities, research and feasibility studies, strategic business planning, operations, sustainability, funding alternatives, marketing strategies, and budgeting. Available online.

Fundraising and Marketing for Non-profits:

Grant writing, fundraising campaigns, giving, major gifts, resource development, philanthropy, marketing products/services. Uses of social media, telethons, importance of annual funds, donor outreach, and networking and locating potential funding sources (such as local and national organizations).

Healthcare Marketing:

Students are introduced to basic marketing principles and practices related to the health services industry. They examine consumer needs, target market concepts, strategies for attaining goals, current market practices, cost benefit analysis, ethical considerations, and marketing resources. The development of positive relationships within an organization is explored as a marketing strategy, including the role in marketing played by employees, physicians, patients, and the community. Class presentations and a term paper provide opportunities for students to research and discuss current health care marketing topics. Available online.

Social Media Marketing:

In a “new media” environment where traditional media (e.g., television, print) and interactive social media (e.g. blogs, social networks, user-generated content) converge, this course focuses on the role of social media marketing in the overall marketing strategy. The course will be divided into three sections: First, we will investigate the foundations of social media marketing. Second, we will take an in-depth approach to the study of the four zones of social media (Social Community, Social Publishing, Social Entertainment, and Social Commerce). Finally, we will study how to measure the impact and effectiveness of social media marketing strategies. Overall, students will learn to understand social media (along with its challenges) and its relation to the overall marketing strategy.

Sports Marketing:

This course explores the fundamentals of marketing and how they apply to the industry of sport. An examination of consumer behavior, product development, pricing strategies, distribution strategies, industry trends, public relations, promotions and the use of marketing communications in the sports industry are explored.

Professional Selling:

Professional Selling focuses on the development of qualified customers, list management, creation of sales presentations, and use of closing techniques. Discussion of the selling process will include both consumer and industrial sales industries. This course is strongly recommended for students pursuing a career in professional sales or sales management. Prerequisite(s): MGT280.

Consumer Behavior:

This course provides a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. This course emphasizes the processes that influence the acquisition, consumption, and disposal of goods and services. Determinants of consumer behavior are studied to recognize how a variety of multicultural and interdisciplinary forces affect decision-making in a dynamic global marketing environment. Prerequisite(s): MGT280.

Principles of Marketing:

This introductory course explores key marketing concepts and potential career paths in marketing. Topics include selecting and evaluating target markets, product mix, pricing strategies, distribution channel, and communications. Through this study, students are better able to recognize the many ways in which organizations create, deliver, and communicate value to consumers.

Marketing Communications:

This course focuses on the role of integrated marketing communications in marketing strategy. Coordinating the promotional elements of advertising, sales promotion, public relations/publicity, interactive/Internet media, direct marketing, social media, social networking, and personal selling for maximum marketing effectiveness is investigated. Both the creative and analytical sides of marketing communications are employed. Students participate in a national case competition where they develop a campaign theme, conduct primary research, develop creative marketing pieces, plan a media buy, create a media calendar, construct a communications budget, project return on investment, and suggest implementation procedures. Prerequisite: MGT 280

Marketing For Entrepreneurs:

This course focuses on the role of leveraging entrepreneurial marketing concepts in new venture development. Topics include in-depth analysis of entrepreneurial business models, the evolving social media landscape, use of marketing research, the new product and service development process, entrepreneurial branding, channel development and supply chain management. Each topic will be infused with emphasis on entrepreneurial marketing and promotion.

Abstract: Mobile devices in the form of smartphones are transforming the temporality of consumption experiences, from languid and legato forms to isochronal and staccato forms. New communication technologies accelerate as well as alter mobile consumptionscapes. Rather than attempting to capture the elusive here-and-now essence of such fast-changing scenes, this essay invokes three historical episodes of technology and mobility – the transistor radio, the Walkman-style cassette device, and the MP3 player – to uncover the patterns that enhanced levels of mobility bring to the media consumption experience. In particular, by illuminating matters of time, some temporal framings are offered as correctives to spatially biased theories of mobile media. Drawing lessons from these historical episodes and blending in contemporary social theories about mobile technologies, we arrive at a temporally oriented view of the emergent consumptionscapes that can contribute to understanding the present era and the proximal future in terms of connecting both places and paces.

Abstract: Informed by nonparticipant observations of public cell phone use, we offer a Lacanian theorization of common social scenes involving mobile communication technologies. Identifying paradoxes of the mobile mediascape, such as connected versus disconnected and public versus private, we turn to Lacan’s distinction between the look and the gaze to read and reconcile these tensions. Moving beyond understanding cell phones as fetish objects, we use Lacan’s theory of the gaze as a means to understand the existential dilemma, a lack of being, which underwrites the pleasures of consumption. At the heart of the matter is how cell phones mobilize users’ desires and anxieties as social subjects in a mediatized consumptionscape.

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Zero To Six Figures

Introducing Zero To Six Figures: Your complete guide to starting a successful home-based business using your computer.

Jennifer Bonoff, co-founder of The Home Business People, Inc., took her home-based Internet business from zero to six figures in less than one year. Her book will show you step-by-step how you too can start a business from home and achieve success.

This practical guide is filled with her real-life examples and walks with you step-by-step down the path to success.

If you want to make money from home doing something you love, this book is your answer.

If you need guidance to sort through the Internet hype and mountains of information, this book is your answer.

If you want to start a home-based business, Zero To Six Figures is the place to begin!